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This is a new footwear with a difference. It works on the wearers muscles and gives the legs a good workout. Developed by Dr David Cook and Darren James at the Centre for Human Performance at London's South Bank University, the FitFlop footwear has uniquely built multi-density midsole that activates the muscles in midstep and a powerful built-in micro-wobbleboard workout-enhancing effect.

Highlights of FitFlops
a. This is a new muscle sculpting footwear.
b. It tones and trims the legs.
c. It aids in weight loss by burning calories.
d. It absorbs shock and improves posture.
e. It is excellent for post-partum exercise.
f. They are ideal for a person with wide foot.
g. They are designed for everyday use and everyday walking.
h. These are ideal for people who may not have time to go to the gym, but want to make sure they get a 'workout while they walk'.
i. In the UK , it is available in sizes sizes 4-8 and color red and black.
j. A leading specialist sports shoe organisation in China manufactures FitFlops.
k. It gives relief to people with bunions.
l. It is not yet patented.

Disadvantages
a. This is not suitable for people who rely on orthotic support.
b. Pregnant women should consult their obstetrician or GP before going in for this.

Cost
One pair of FitFlops cost £36.

Available at
FitFlops are available at the following online stores;Harvey Nichols, Selfridges, www.rubbersole.co.uk, Ugs and Kisses, Running Bare, Footwise and Totally Fitness shops.