Transform Medical Group Company is offering holiday vouchers to its members who registered for cosmetic treatments. They've also got a loyalty card scheme where you get points for all the surgery you have, which you can use for having more operations.

It is severely criticized by the British Association of Aesthetic Plastic Surgeons (BAAPS) for using “absurd marketing gimmicks” to draw business before summer.

A spokesman for Transform expressed their appreciative methods and attractive marketing offers for cosmetic surgeries. He informed about their valuable information center is very helpful for patients before and after the operations. All of their clinics are regularly audited by the Health Care Commission to ensure their high standards maintaining in them.

Its really the customer who makes the scheme popular or un popular, have your say, express what you think of the Transform's holiday vouchers. Here is one site where people have expressed their thoughts