According to recent study conducted by Andrea Polonijo, an undergraduate honors student in the Department of Sociology, UBC , popular women’s magazines like The Oprah Magazine and Cosmopolitan often downplay the emotional health implications of cosmetic surgery by portraying such procedures as being worth taking the associated risks. This study was published in Women's Health Issues journal.

Research Highlights
a. In this research, Canada's 5 most popular English-language women's magazines’ (Chatelaine, Cosmopolitan, O: The Oprah Magazine, Flare and Prevention) portrayal of cosmetic surgery was studied.
b. The focus was mainly on 35 articles published between 2002 and 2006.
c. It was seen that these magazines were stressing more on the physical risks of cosmetic surgery than the emotional health risks.
d. Most of the articles in these magazines were devoted to breast implants and procedures among young women between the ages of 19-34.
e. In one article, it was mentioned that only 18 per cent of patients undergoing cosmetic surgery may suffer from emotional problems.
f. Magazines were also seen to present two "ideal" cosmetic surgery candidates, an unhappy, insecure, lonely woman wishing to boost low self-confidence and self-esteem and a successful, attractive, confident woman with high self-esteem who undergoes cosmetic surgery to maintain their perfection.
g. Men's opinions were also mentioned as being important for women while choosing procedures.