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The company Syneron makes machines to rejuvenate the skin’s appearance, remove body hair, reduce wrinkles, treat acne, improve leg veins etc is expected to have a big leap in terms of profitability. The 3rd largest player in the segment, the company currently has 85% gross margin and 44% net margin of profits out of sales. Syneron’s machines use Electro-Optical Synergy (ELOS) technology, a combination of electrical and optical energy. But there are doubts whether Syneron would maintain the same tempo as there are chances of it being replaced by some newer method.
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