Allergan has started advertising its Lap-Band technology for weight-loss through TV channels to make the obese patients aware of the procedure. The Lap-band technology is an FDA approved alternative to gastric bypass surgery. Allergan also says that the Lap-Band procedure is a less invasive procedure and the Lap-Band can be adjusted depending on your necessity. Allergan expects to run the 60-second campaign till the end of the next year.

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