lirec-skin-care.jpg Lierac Paris, a high end skin-care line from Europe, was created by French physician Leon Cariel in 1975. Lierac is one of the top European brands that are selling their products in American drugstores, despite higher prices. Lierac is also sold at the Derma Skincare Centers launched in New York this month. Lierac will arrange on-site "ambassador" in stores. The ambassadors will be hired and trained by the company in an attempt to differentiate itself from its competitors and increase brand awareness in American consumers. Lierac products price ranges from $20 to $60 dollars.