Premium denim is often out of reach for most people. Now, Levi Strauss & Co will introduce their new tummy tightening jeans exclusively through Wal-Mart stores. The new Totally Slimming line is from the company's Signature line of jeans. These jeans are designed to have a tummy-tightening yet comfortable fit without being too expensive unlike other such products in the market.

Highlights of the Totally Slimming jeans
a. These jeans are designed to hold in the thighs, flatten the tummy and lift the butt.
b. It will be available in a 5-pocket style.
c. It will use 30 per cent more stretch than a typical Levi's.
d. It will come with a built-in control panel.
e. These jeans will be introduced in August 2008.
f. It was successfully tested by Wal-Mart women shoppers in November 2007.

Cost
$20 a pair