Pollution is a part and parcel of everyday life. Clarins' latest product, the Expertise 3P spray mist, claims to give protection against pollution including the eltromagnetic rays from cell phones. Advertising watchdogs have taken Clarins to task for claiming that their face spray gives protection from mobile phone radiation. According to the product advertisement, this spray protects the skin from electromagnetic rays from cell phones, which is said to cause wrinkles. The Advertising Standards Authority has said that these advertisements should be banned. According to some news sources Pope Benedict XVI apparently loves the "anti-age" pizza.

Product Highlights
a. This is a sheer screen mist.
b. It gives protection against electro-magnetic waves.
c. It can also give protection from car exhaust fumes, industrial pollution, acid rain and synthetic carpeting.
d. This was developed after extensive research.
e. It stimulates and reinforces the skin.
f. It contains the root of a Siberian plant called the rhodiola rosea and molecules reconstructed with biotechnology based on the secretions of the thermus thermophillus – a micro-organism found in the deep seas of the Californian gulf.
g. These ingredients stimulate skin-repairing enzymes.
h. It gives protection against biological stress.
i. It also contains white tea, the Succory Dock-Cress and glycofilm.
j. It comes in a glass bottle and is not visible to the naked eye.

Advertising Standards Authority ruling

a. Clarins has been criticized for making unsubstantiated claims.
b. The spray was tested only in an artificial laboratory.
c. No human trials were conducted.
d. The print advertising campaign broke the advertising code of truthfulness.
e. The advertisements could lead to unnecessary fear and distress in people.
f. The main objection is the claim that this spray gives protection from phone rays.
g. Clarins has responded by saying that all claims made by them are based on research and were factual and informative.
h. According to a spokesman, Clarins was asked not to state that electromagnetic waves generated by modern-day devices or domestic communications equipment could damage or age skin.
i. They were also told not to imply that this spray had anti-ageing and pro-health properties.

$40 for 100ml, to buy click here