Customers now have the luxury of picking up their favorite cosmetics when they visit the drugstore for prescription medicines. Big names like Walgreens and CVS Pharmacy have jumped into the fray and have special and attractive counters to display beauty products. They hope to lure rich customers by selling branded European cosmetics that are more expensive. Cosmetics now comprise almost 35 per cent of Walgreens' total sales. The margins are also quite lucrative.

Market Trends
a. More and more drugstores like Walgreens and CVS Pharmacy are displaying cosmetics in attractive counters.
b. Such drugstores employ qualified beauty consultants to help customers choose the right product.
c. Most of these drugstores promote third-party brands from Europe to attract well to do women shopping for cosmetics and beauty products.
e. Drugstores are doing this to improve their profit margins.
f. This trend picked up in 2002.
g. Walgreens has started selling European cosmetics from last year.
h. CVS has been selling European cosmetics Boots and Lumene