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Cosmetic companies are releasing lip gloss, with claims of weight loss and reduce craving for smoking. Joey New York's lip gloss "Lip-Nix" has claimed that the fragrance itself works on certain portions of the brain controlling the craving for nicotin. But the experts are skeptical of the claims of lip glosses. According to Dr.Alan Hirsch of Smell and Taste Research Foundation, there is no evidence to prove that these lip glosses can do anything for smoking. Another product of Fiji Blend, named "Loss Gloss Blast" has claimed that their lip glosses curb the craving for food and thus aids for weight control.