The Naturessence cosmetic product line; which were commended as the best cosmetic products have been discontinued after 15 years in the market. It current unavailability is disheartening its trusted customers. In response to the customers' queries, Ann Moratto (Head of public relations and advertising for American International Industries) said that the re-introduction of Naturessence product line is under active consideration and it might be released into the market in a short spell of time. However, rather than launching the whole product line, only a few of the products might be introduced, at the beginning.

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