Rice is the latest entrant in the cosmetics market. According to reports, 2 South Korean cosmetics companies, The Face Shop and CJ Lion Beauty Care, have started the marketing of products made from rice. According to these companies, rice is not only a healthy food but also makes a person beautiful from the inside out.

Rice in Cosmetitcs
a. The Face Shop boasts of 14 products including moisturizers, face packs and cleansers.
b. CJ Lion Beauty Care has its own "Enjoy Your Rice Day" line of hair care and beauty products.
c. All these products are made from rice grain and also contain the water left from washing polished rice.
d. Rice and rice water has whitening and moisturizing properties.
e. These products can be used by people with sensitive skins.